They end up coming off as self-serving they fail to prove their value to influencers, and their campaigns flop before even taking off.ĭon't see influencers as an opportunity for backlinks, likes or re-tweets - see them as an opportunity to connect and become their friend! Unfortunately, most people treat influencer marketing like any other business transaction.
They provide social proof that your blog post is worth reading, your website is worth bookmarking or your name is worth mentioning.īusiness owners seek relationships with influencers because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.īut how do we connect with them? The good news is that many top influencers happen to be fairly accessible, even when you think it's impossible to connect with them. Influencer endorsements can come in the shape of a share, a quote or a link to your site/blog post. Having even just one relationship with an online influencer can have a significant impact on your business. If anything has become more apparent to marketers this year, it's the value of reaching potential customers through influencers. 2565, 16:05)Ĭonsumers today, trust information from a third party more than a brand itself and there's no better endorsement a brand can get than a nod from an influencer marketing tiers.